BA in Global Business Management

Launchpad for a global career

Earn a business degree and develop a customer service mindset that will set you apart in a competitive business landscape.

Double your advantage with a degree from both BHMS and Robert Gordon University (UK), propelling you to success in the global job market!

Unlock your potential in the business arena

Take the lead in today's global marketplace and discover how studying business through the lens of hospitality positions you for success.

In today's interconnected world, excellence in business means mastering the art of customer satisfaction, attention to detail, and service excellence. Through our comprehensive curriculum, shared in years 1 and 2 with hospitality majors, we immerse you in these values while equipping you with essential business skills.

From human resource management to economics, finance, and marketing, our programme covers all the key areas you need to thrive in diverse organisations worldwide. Through engaging classroom discussions and real-world case studies, you'll learn to apply these concepts in multinational and regionally diverse settings, preparing you to shine on the global stage.

Are you ready to take your place as a leader in the international business landscape? Join us and unlock your potential today!

Admission requirements

Minimum 17 years of age
Highschool Diploma or equivalent
IELTS 5.0 level or equivalent
For those who do not meet the English requirements, we offer the Preparatory English Programme, an intensive course designed for students to level up their language skills.

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What to expect from our BA degrees in business and hospitality?

Curriculum

This foundational year, shared by both hospitality and business majors, teaches you how to apply business and management concepts to a hospitality and wider service sector context.
The curriculum prioritises hands-on learning, equipping you with practical skills in food & beverage service, accommodation operations, and guest interactions. You'll also sharpen your language skills through basic German conversations and refine your technical and interpersonal abilities during your initial industry internship.

Accredited by:

Business Communication 
Study Skills 
Consumer Marketing and Research 
Organisational Citizenship 
Economics for the Global Service Industry 
German Communication A1 
Hospitality and Tourism Structure and Products 
Food and Beverage Service Operations I & II (practical lab) 
Housekeeping Operations: Theory and Practice 
Beverage Studies 
Personal and Professional Development

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.

In this pivotal year, common to both hospitality and business majors, you delve deeper into the intricacies of the hospitality and service sector, equipping you with advanced knowledge and skills essential for navigating complex business environments.

Through rigorous academic study and your second internship, you'll gain a comprehensive understanding of finance, marketing, and human resource management, honing your ability to analyse and implement sustainable practices in hospitality operations.  

Accredited by:

Business Performance Analysis 
Business Sustainability 
E-Commerce 
Emotional Intelligence in the Workplace 
Event Concepts and Planning 
Front Office and Reservations: Theory and Practice 
Global Business 
Introduction to Data Analytics in Business 
Kitchen Operations (practical lab) 
Supervisory Development

Electives: 

Advanced Food and Beverage Dining Services (practical lab) 
Current Themes in Food and Beverage 
Hospitality Yield and Revenue Management 
Hotel and Restaurant Design 
Inclusion, Diversity and Active Citizenship 
Small Business Management 
Sustainable Change Management for Tourism
German Communication
French Communication
Food and Wine Pairing

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.

In this third and final year, you’ll specialise in global business and develop essential process skills such as communication, problem-solving, and independent judgment, empowering you to thrive in a global business environment. Our curriculum doesn't just stop at the theory–you'll apply what you learn through developing your own business ideas, designing a digital marketing campaign, and applying project management techniques.

Dual awards by:

Human Resources Management for Global Business
International Business Environments
Project Management
Product & Service Innovation 
Digital Media
Academic Study Skills (for transfer students only)

During your internship, you are evaluated by your employer based on an agreed set of developmental criteria and are invited to reflect on your professional development through a written assessment.

Students in BA in Global Business Management class

Learn from the best

Studying business in a hospitality management school immerses you in a culture that emphasises customer satisfaction, attention to detail, and service excellence.

Our well-established network gives you access to some of the top employers in the industry, both in Switzerland and worldwide, from family-run Swiss hotels and restaurants to four- and five-star hotels and well-known franchises and hotel chains.

EXPLORE

I'm incredibly grateful for the chance I had to study business & hospitality management in Switzerland. My time at BHMS introduced me to friends from all over the world and equipped me with invaluable academic knowledge that shaped my future. I'm delighted to have chosen BHMS for my studies and hope that many more students will have the opportunity to experience the beauty of this place. 

Feng Dande, ChinaHigher Diploma in Business & Hospitality Management

Living abroad can be tough – being far from home, surrounded by new faces and cultures. I experienced this firsthand during my time at BHMS but it was also an incredible journey of meeting people from diverse backgrounds, exchanging cultures, and honing my professional skills in 4- and 5-star businesses and hotels.

Netchanok Pan-Ai (Giv), Thailand

To this day, I make sure to point out the experience I gained at BHMS to my employers, and point to my internships as playing an integral role in making me who I am. Such strong ethics are highly regarded and earned the respect of many, including company owners. 

Tergel Bat-Uzlii, MongoliaBA Global Business Management

What I learned at BHMS provided a solid foundation and empowered me to embark on a rewarding career journey – from trainee to full-time employee to manager – by applying the knowledge and skills gained through my education. 

Succorine Mavzekar, IndiaPostgraduate Diploma Hospitality Management

Level up your English skills 

The Preparatory English Programme is a ten-week intensive language course designed to help you meet the English requirements of your chosen academic pathway. 

Through a dynamic approach to language learning, master skills key to your academic and professional success, such as brainstorming ideas, outlining and structuring written texts, and expressing your opinion. 
With 15-20 hours of tutor contact per week, Monday to Friday, small class sizes ensure individualised support to meet your unique needs.  

Center for Academic Support and Advice (CASA)

From providing academic guidance to offering help with school schedules, course selection, attendance, grades, and teacher interactions, CASA is your go-to resource for academic success. Whatever challenges you may face, we're here to provide the guidance and support you need to thrive in your academic journey. The CASA office is located in the library at our Lakeside Campus.

8 intakes a year

January 2025
February 2025*
April 2025
May 2025
June 2025
August 2025*
September 2025
November 2025*

*Transfers from another university into the third year of the BA programme are only possible during these intakes.

Breakdown of fees (in Swiss francs)

	YEAR 1	YEAR 2	YEAR 3
Tuition	28,100	29,100	30,100
Operating costs	2,500	2,500	2,500
Living expenses*	5,900	5,900	5,900
Application fee	1,000	1,000**	1,000**
TOTAL	37,500	38,500	39,500

*Only applies to academic semesters

**Only applies to transfer students

Operating costs include:

Mandatory health & medical insurance
Visa, B-permit, and local tax
Access to e-campus and internet
Excursions and field trips
First airport pick-up

Accommodation

Located in the heart of Lucerne, our two main campuses provide you with comfortable rooms and modern amenities to help you feel at home throughout your time with us. Shared accommodation for 3-4 people on our City Campus is included in your fees. However, room upgrades are possible for an additional fee.

	Per semester
Shared Superior Lakeside Campus (twin room)	CHF 1,800
Studio Standard Lakeside Campus	CHF 6,600
Studio Superior City Campus	CHF 7,500

Transfer from your university

Interested in studying abroad for a semester or completing your studies in Switzerland? Find out how you can transfer to BHMS for an exceptional educational experience.

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Bachelor of Arts in Global Business Management

Launchpad for a global career

Unlock your potential in the business arena

Admission requirements

Curriculum

Accredited by:

Accredited by:

Dual awards by:

Learn from the best

Level up your English skills

Center for Academic Support and Advice (CASA)

8 intakes a year

Breakdown of fees (in Swiss francs)

Operating costs include:

Accommodation

Transfer from your university

Download your brochure

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Year 1: Diploma in Business & Hospitality Management 120 credits, 60 ECTS

Semester 1: Academic studies 6 months | 4 terms

Semester 2: Internship 4-6 months (Switzerland or worldwide)

Year 2: Higher Diploma in Business & Hospitality Management 120 credits, 60 ECTS

Semester 3: Academic studies 6 months | 4 terms

Semester 4: Internship 4-6 months (Switzerland or worldwide)

Year 3: Bachelor of Arts in Global Business Management 120 credits, 60 ECTS

Semester 5: Academic studies 6 months | 4 terms

Semester 6: Internship 4-6 months (Switzerland or worldwide)