Back 28.01.2025 All news Academics Careers

AI and digital innovation: embracing the future

In today’s tech-driven world, staying ahead of the curve is not just an advantage—it’s a necessity. As both technology and customer expectations evolve, businesses are under pressure to constantly innovate, optimise processes, and provide seamless customer experiences. More than ever, companies are seeking to hire experts in areas such as Artificial Intelligence (AI) and Digital Innovation.

What are AI and digital innovation? Why might it be worth becoming an expert in these areas? How can the MBA with a specialisation in AI and Digital Innovation at BHMS open doors to exciting career opportunities? Let’s dive into these questions and explore how this field could be the key to unlocking your future success.

What are AI and digital innovation?

Artificial intelligence (AI) refers to the imitation of human intelligence by machines, either digital computers or robots, that are programmed to problem-solve, learn, and make decisions. It encompasses technologies like machine learning, natural language processing, and robotics, enabling systems to analyse data, recognise patterns, and perform tasks that would usually require human input.

On the other hand, digital innovation is when businesses leverage digital tools and technologies to create new or improved products and services, or to streamline processes. From increasing productivity to enhancing customer experiences, digital innovation is the spearhead of modern advancement.

Combined, AI and digital innovation are at the forefront of technological progress. In an ever-evolving landscape, they enable businesses to stay agile, competitive, and customer-centric.

Why employers are looking for experts in AI and digital innovation

Because of the integral role they play in keeping companies competitive in a technology-driven economy, employers value a deep understanding of AI and digital innovation. In fact, it’s one of the top 25 most sought-after skills in the workplace, and the fastest-growing.

This demand stems from several key factors:

Data-driven decision making

Experts in AI can analyse data to provide actionable insights, predict trends, and optimise operations, giving businesses a competitive edge.

Enhanced customer experiences

Professionals skilled in AI can leverage tools like chatbots, recommendation systems, and sentiment analysis to deliver tailored customer experiences, fostering loyalty.

Efficiency and cost savings

AI and digital innovation streamline processes, reduce redundancies, and lower operational costs. Experts help design and implement these solutions.

Adaptation to technological disruption:

Expertise in this field allows employees to foresee disruptions and proactively adapt business strategies to remain relevant, a skill highly valued by employers.

What does expertise in AI and digital innovation involve?

To meet these demands, employers look for individuals with a blend of technical and strategic capabilities. Key areas of expertise include:

Technical proficiency

A strong grasp of AI technologies, such as machine learning, predictive analytics, and automation tools.

Strategic vision

The ability to align digital solutions with overarching business objectives to achieve long-term goals.

Problem-solving skills

Expertise in identifying challenges and devising innovative, tech-driven solutions.

Digital marketing acumen

Leveraging social media, SEO, and digital platforms to enhance brand presence and engagement.

Leadership and change management

Employers value professionals who can lead teams through digital transformation, ensuring smooth implementation and adoption of new technologies.

How does studying AI and digital innovation prepare you for your future career?

Through a blend of theoretical learning and hands-on experience, studying AI and digital innovation will give you insights into leveraging AI, social media platforms, and emerging technologies to drive business growth. You’ll learn to adapt to the digital age and deliver innovative solutions.

At BHMS, the MBA specialisation in AI and Digital Innovation focuses on a number of key areas:

Streamlining workflows

Learn how to automate repetitive tasks and optimise business processes for efficiency.

Elevating customer experience

Use AI-driven insights to personalise and enhance customer interactions.

Adopting cutting-edge technology

Stay ahead with the latest tools and platforms transforming industries.

Leveraging social media

Master strategies to build a robust online presence and engage with global audiences.

Become an expert and start shaping the future

The AI and Digital Innovation specialisation at BHMS is more than just an academic programme—it’s a gateway to becoming a leader in the digital era.

If you’re ready to take your career to the next level, the BHMS MBA specialisation in AI and Digital Innovation is the perfect choice. Taught by lecturers at the top of their fields, this programme is designed to blend academic rigor with practical application, and empowers students to thrive in a rapidly changing world. Alongside the core modules that will sharpen your leadership acumen and deepen your understanding of invaluable business principles, your specialisation, with its focus on real-world case studies, will grant you a competitive edge when entering the job market.

Studying in the beautiful city of Lucerne, you’ll be immersed in a country renowned for being innovative and ahead of the curve when it comes to implementing new technologies. You’ll graduate after just 12 months with a dual degree from Robert Gordon University and have the option to embark on a six-month internship, either in Switzerland or worldwide.

Read about our other specialisations on offer, such as Digital transformation in tourism management, or discover more about how studying at BHMS can help you achieve your career goals!