Back 13.03.2025 All news

Innovative start-up business strategies: bringing ideas to life

At the root of every successful business is an idea that has been refined and strategised to fill a gap in the marketplace. However, turning an idea into a thriving business is no small feat. The mechanics behind launching and sustaining a start-up determine its success or failure. Understanding innovative business strategies is essential in those critical early stages, determining whether your venture will take off.

So, what are innovative business strategies? How do they differ for start-ups versus established businesses? And most importantly, how can you implement them effectively? Let’s explore these questions and discover whether an MBA with a specialisation in Innovative Start-Up Business Strategies at BHMS is the right choice for you.

What are innovative business strategies?

Innovative business strategies drive creativity and development within new and existing companies. They provide a structured approach to decision-making, resource allocation, and growth while integrating new technologies and market trends.

A solid strategy helps businesses adapt to evolving customer needs and competitive landscapes, ensuring long-term sustainability.

Some key aspects of innovative business strategies include:

Identifying and capitalising on emerging market trends.
Implementing the latest technologies to enhance operations.
Developing creative and unique value propositions to stand out from competitors.
Leveraging customer insights to improve and refine products and services.
Developing agile business models that allow for rapid adaptation.

Why are innovative strategies crucial for start-ups?

Start-ups face unique challenges that established businesses do not. According to a 2024 survey, nearly 9 out of 10 start-ups fail, and the leading cause of these failures was found to be misreading market demand. This statistic highlights why it is particularly important to equip yourself with the right strategic tools before launching into the ever-shifting landscape of entrepreneurship for the first time.

Some of the hurdles faced by start-ups are:

High competition, particularly in fields with already well-established players.
Securing funding, which will likely require pitching a compelling business plan to potential investors.
Finding customers, which requires market research to ensure there is a demand for your product.
Managing risks in order to pivot when necessary.
Scaling challenges — once the business starts to grow, it’s essential to strategise how to adequately manage resources.

It’s clear that a deep understanding of business strategies helps start-ups anticipate and tackle these challenges head-on, improving their chances of success in a fast-paced business world.

How do you put innovative strategies into practice?

Applying innovative strategies requires a combination of creativity, adaptability, and analytical thinking. Some practical steps include:

Ideation & market research

Designing solutions that meet real needs is your best chance at success, so identification of these needs should be the source of your ideas.

Business model innovation

Testing different revenue models to find the most sustainable approach.

Determining strengths and weaknesses

Understanding your own capabilities as a company is foundational to determining an innovative strategy.

Strategic networking

Building relationships with mentors, investors, and industry experts.

Integrating technology

Leveraging AI, automation, and digital platforms to optimise business operations.

By mastering these strategies, entrepreneurs can create businesses that have a lasting impact on their industries.

Why study innovative start-up business strategies at BHMS?

Did you know that 70% of successful start-ups have a leader with a postgraduate degree? It’s evident that studying innovative strategies will give any aspiring entrepreneur an edge as they enter into the competitive world of start-up.

At BHMS, the Innovative Start-Up Business Strategies specialisation equips students with the skills to ideate, innovate, and implement successful business ventures. Students have the chance to conceptualise innovative ideas and create business plans which they will have the opportunity to pitch to investors. This specialisation not only explores the value creation process from start to finish but also the societal impact of entrepreneurship.

By enrolling in this programme, you will:

Gain hands-on experience in developing and refining business ideas
Learn practical tools to strategise, launch, and scale start-ups
Understand how to attract investors and secure funding
Develop problem-solving and critical thinking skills essential for entrepreneurs

If you’re an aspiring entrepreneur or business leader looking to bring your ideas to life, this specialisation will provide the knowledge, resources, and network needed to turn your vision into reality.

Studying in the heart of Lucerne, you’ll be living in one of the prime locations for start-up companies, due to Switzerland’s central location, economic stability, and global reach. After just twelve months, you’ll graduate with a dual degree from Robert Gordon University and have the opportunity to do a six-month internship, either in Switzerland or worldwide.

Ready to shape the future of business?

Join BHMS and embark on a journey of innovation and entrepreneurship. Equip yourself with the strategies to build, sustain, and scale successful start-ups in a competitive global landscape. The future of business is in your hands—are you ready to innovate?